Its All About Living Standards

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LivingStandards3Following on from my recent blog about the squeezed middle which showed that middle income groups received less than the national share of income than the EU-15 average (due to high income groups taking more) it might be worth having a look at general living standards in comparison with other European countries. This is about living standards, not just income.

Eurostat measures living standards through actual individual consumption. Unlike private consumption (i.e. consumer spending) actual individual consumption

‘ . . . encompasses consumer goods and services purchased directly by households, as well as services provided by non-profit institutions and the government for individual consumption (e.g., health and education services).’

It, therefore, measures consumption not only of goods and services, but public services provided by the government. As Eurostat states:

‘Although GDP per capita is an important and widely used indicator of countries’ level of economic welfare, (actual individual) consumption per capita may be more useful for comparing the relative welfare of consumers across various countries.’

In short, actual individual consumption can be treated a proxy for living standards. So what is the relative welfare of consumers (i.e. everyone) across Europe? The following captures the relationship of real (after inflation) living standards in purchasing power parities between al l EU-15 countries and the EU-15 average.


We can see that Ireland is in the bottom half of the table – 15 percent below the average. Our living standards are closer to Greece and Portugal than it is to the EU-15 average and the majority of countries.

Unsurprisingly, our living standards have been falling since we entered the recession. In 2008, Ireland stood at 95 – still below the EU-15 average and most other EU-15 countries; and that was with the wind of an unsustainable boom at our back.  During Fianna Fail’s reign (Austerity Round 1), it fell six points to 89.  Under this government (Austerity Round 2), it has fallen a further four points to 85.

In 2014 our living standards fell relative to the EU-15 average – from 87 to 85. This coincided with all the good new stats.  In 2014, GDP increased by 4.8 percent – as often said, the fastest growing economy in Europe.  In 2014, employment increased by 40,000.  In 2014, the recovery started.  This may help explain that oft-asked question:  if the economy is growing, why don’t I feel it?

It should be stressed that this is a relative measurement – relative to the EU-15 average. In real terms (after inflation), Irish actual individual consumption per capita increased, but only slightly, while growth in the EU-15 was far higher.


Note the contrast: Belgium and France saw substantial increases in living standards even though GDP growth in 2014 was 1.1 and 0.2 percent respectively.  Irish living standards barely grew, even though it had a growth rate of four times that of the two countries.

Looking at the two main components – consume spending and spending on public services – we can see why Ireland trails. These are measured in purchasing power parities.

  • In 2014 Irish spending on public services was 7.5 percent below the EU-15 average while it was 32.3 percent below the average of our peer group – other small open economies (Austria, Belgium, Denmark, Finland and Sweden). This suggests that we would have to spend €2.4 and €10.5 billion respectively to reach these averages.
  • In 2014, Irish consumer spending per capita was 11.4 percent behind the EU-15 average and 14.2 percent behind the average of other small open economies. This suggests an increase in consumer spending for every man, woman and child of €440 and €550 respectively.

There are a number of explanations for this. I mentioned two in my post on the squeezed middle.  First, the lack of labour rights in the workplace (e.g. collective bargaining, rights for part-time workers) which depresses wages; and, second, a weak social protection state – one that is characterized by ‘welfare for the poor’ and rather than protecting all those at work through access to affordable public services and income supports.

Another issue is high living costs. One may have a reasonable income but if services like childcare or prescription medicine or public transport are high, people will struggle after expenditure.

One can only hope that 2015 might see an increase in living standards. After all, we had a second year of being the fastest growing economy in the EU and further employment increases.  But we had that in 2014.  And we still fell further behind in the living standards stakes.

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